comparative advertising
Advertising that specifically compares the advertised brand with another brand of the same product.
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Advertising that specifically compares the advertised brand with another brand of the same product.
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comparative advertising 对比性广告 将所宣传的商标与同一产品的其他商标作明确对比的广告。
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advertising. 1. The action of drawing the public’s attention to something to promote its sale. 2. The business of producing and circulating advertisements. comparative advertising. Advertising that specifically compares the advertised brand with another brand of the same product. competitive advertising. Advertising that contains little information about the advertised product, and that is used only
aspirin wars. Slang. A series of false-advertising lawsuits between makers of over-the-counter pain relievers in the 1980s, all regarding the boundaries of comparative advertising.
(误导性/比较性)广告 英语:advertising (misleading/comparative) 法语:publicité mensongère/comparative 德语:irreführende/vergleichende Werbung 意大利语:pubblicità ingannevole/ comparativa 西班牙语:publicidad engañosa/comparativa